A good story can open a door.

The right strategy keeps it open.

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Collage of multiple photos including indoor shopping area with high wooden ceiling, a woman with a dog at an outdoor event, someone comparing graphs on a tablet, and a display of shoes with art posters.

We bring the extra set of hands and industry know-how that your brand or retail team needs to navigate the industry and grow.

Work with us

Go-to-Market Planning

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Retail Analytics & Reporting

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Marketing & Design

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Account Management

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Wholesale Channel Strategy

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Fractional Buying

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Deck Auditing

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Power BI Insights

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Go-to-Market Planning + Retail Analytics & Reporting + Marketing & Design + Account Management + Wholesale Channel Strategy + Fractional Buying + Deck Auditing + Power BI Insights +

Our Services

When your team has more on its plate than it can possibly get done, we provide expertise without handholding.

  • Strategic Account Management

    Let us manage everything from sell-in to sell-through. We own the relationship, acting as the hub of the wheel to keep cross-functional teams connected and aligned.

  • Retail Analytics & Reporting

    Meticulous sell-through tracking, location analysis, retail audits, and reporting that turn datas into actionable insights.

  • Wholesale Strategy

    At a pivot point and ready to start or expand your wholesale business? We bring a fresh set of eyes to your account mix, channel strategy, and opportunities for growth.

  • Buying & Merchandising

    The right product mix matters. We help shape seasonal lines, build smart assortments, select the right products, and manage vendor relationships from negotiation through order.

  • Marketing & Design

    Quick-turn creative and strategy with capabilities across print and digital for everything from presentations, retail merchandising, brand activations and product training that sticks.

  • Fractional Business Operations

    We’re your first responder for flexible operational support: accounting quirks and tech tangles; streamlining processes; automating workflows; turning data into useful Power BI takeaways.

Ready to put us to work?

Good Stories

Case Studies
Changing the retail conversation</span>
ASSORTMENT STRATEGY
Changing the retail conversation
ASSORTMENT STRATEGY

A major outdoor retailer was starting to question whether the partnership was pulling its weight. Instead of walking in with another product line review, we focused on the customer instead of categories.

We pulled together consumer insights, industry research and everything we knew about the retailer's business, then rebuilt the assortment story around real people, by generation and gender. We made these insights visual, with outfit laydowns showing how the product worked together on the retailer's floor, and turned the meeting into a collaboration instead of a static, slide-by-slide pitch.

RESULT: +18.5% above annual sales goal

Read more →
ASSORTMENT STRATEGY
Taking social media from static to scroll-stopping
SOCIAL MEDIA
Taking social media from static to scroll-stopping
SOCIAL MEDIA

The organization had a compelling offering that begged for visual storytelling, but their social media content was infrequent, static, and lacked a cohesive look and voice. We developed an email and social media campaign that brought their story to life through video, interactive content, and channel-specific creative for a more consistent experience that gave the audience more reasons to follow and engage.

We also created flexible templates for social posts and email blasts, making it easy for the team to keep communication steady and on-brand long after the initial campaign. The approach paid off immediately, with explosive growth the first month for social media reach, interactions, and followers, and the ability to post consistently led to steady growth month after month.

RESULT: 10X more social media interactions & 15X audience reach

Read more →
SOCIAL MEDIA
READ MORE CASE STUDIES

  • “You have a magic touch with PowerPoint. It may not be art in a museum, but it is to me. This is amazing.”

    Senior Analyst, Shopper Insights

  • “In sales and merchandising, Lizzie brings both strategic vision and tactical excellence. She knows how to analyze a business (or complicated situation), identify opportunities, and execute solutions that drive growth — all with warmth, precision, and insight.”

    Senior Channel Marketing Manager

  • “Lizzie is incredibly kind, smart and thoughtful in her work. She is exceptionally talented when it comes to linking marketing and sell through strategy and doing what is best for the retail partners.”

    Director, Brand Education and Activation

  • “Laura is simply the best and simply gets it. Please know that I’m grateful for all of the work in general to help us win out here in this challenging market place.”

    Sales Manager

  • “Lizzie’s attention to detail, presentation skills and passion are unmatched. Her forecasts were always extremely accurate which made my job easier. She is fun and easy to work with and a true sales leader among her peers.”

    Director of Global Merchandise Planning & Product Development Operations

  • “You have been nothing but patient, kind, and understanding as I took on this beast of a category. You took the time to help us do what was right for the business and I appreciated your background & knowledge to help guide decisions.”

    Merchant, Bass Pro Shops

  • “Laura is professional, responsive, creative, and exceptionally patient. She seemed to read my mind, even when I couldn't always articulate what I was looking for. She always respected my ideas and worked to improve them, and she always really listened to me.”

    Product Design Director

The cartoon dog from the Story Sales & Consulting logo, a happy black and white beagle mix dog tilting her head back, with three lines coming from her mouth to indicate that hound dog bark.

Get in touch

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Fill out the form and let us know how we can help, or email hello@goodstorysales.com