Changing the retail conversation
A major outdoor retailer was starting to question whether the partnership was pulling its weight. Instead of walking in with another product line review, we focused on the customer instead of categories.
We pulled together consumer insights, industry research and everything we knew about the retailer's business, then rebuilt the assortment story around real people, by generation and gender. We made these insights visual, with outfit laydowns showing how the product worked together on the retailer's floor, and turned the meeting into a collaboration instead of a static, slide-by-slide pitch.
