STORY SALES & CONSULTING

Perspective from both sides of the table

Bringing a merchant mindset alongside sales expertise to provide seamless, flexible sales and marketing support to premium outdoor and lifestyle brands and retailers.

Our Services

STORY SALES & CONSULTING

Perspective from both sides of the table

Bringing a merchant mindset alongside sales expertise to provide seamless, flexible sales and marketing support to premium outdoor and lifestyle brands and retailers.

Our Services

Go-to-Market Planning

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Retail Analytics & Reporting

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Marketing & Design

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Account Management

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Wholesale Channel Strategy

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Fractional Buying

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Deck Auditing

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Power BI Insights

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Go-to-Market Planning + Retail Analytics & Reporting + Marketing & Design + Account Management + Wholesale Channel Strategy + Fractional Buying + Deck Auditing + Power BI Insights +

We know what outdoor & lifestyle brands want

With two decades of buyer, sales, and merchandising experience, our perspective from both sides of the table makes strong connections.

A collage of images including a Bass Pro Shops Outdoor World store, Lizzie smiling in front of rocky cliffs, a parade float with Lizzie, and Laura, in sunglasses and scarf, smiling at a snow-covered Grand Canyon.

We’re the right partner for you if:

  • Let us bring a fresh set of eyes to your account mix, channel strategy, and opportunities for growth. We build the strategy around your business, not a template.

  • We connect the dots instead of just managing the pieces. We’ll develop retail relationships, open doors, and create strategies that turn opportunities into accounts.

  • Work someone with who's built the go-to-market plan and then had to defend it in a line review. We offer seasonal line planning, assortment strategy and product selection while handling vendor relationships, negotiations and order management.

  • We bring ego-less capabilities to quickly turn your strategy into sales decks, product training, social assets, brand activations and anything you need across digital and print, without endless reviews to get it right.

  • Sometimes you need to jump the queue for marketing materials fast: leave-behinds for a critical meeting, an email blast to support a product launch, or a simple copy update to a web banner that might only take 15 minutes, if only your in-house team had capacity this month.

learn more about our services

Trusted by

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+ hundreds of specialty retail stores

All trademarks copyright their respective owners.

Good Stories

Case Studies
Turning around a quietly eroding margin
MARGIN RECOVERY & PRICING STRATEGY
Turning around a quietly eroding margin
MARGIN RECOVERY & PRICING STRATEGY

Inventory was tight across the industry, but we were sitting in a stronger position than most. We used that as an opportunity to dig into the P&L to find out where our margin dollars were leaking. One product jumped out. It was underperforming against comparable accounts and dragging the whole line down with it.

Rather than discontinue or work around it, we went back to the product team and rebuilt it: new colorways, a refreshed look, and a next generation version launched alongside an updated pricing model that fixed the margin problem at the source instead of masking it.

RESULT: +2.6% margin dollar growth and +2.9% operation income growth

Read more →
MARGIN RECOVERY & PRICING STRATEGY
Making retail marketing dollars work harder
RETAIL MARKETING
Making retail marketing dollars work harder
RETAIL MARKETING

A major outdoor retailer offered a high-profile seasonal marketing package, but the price tag was steep. Rather than treat it as a fixed cost, we looked at the bigger picture: how could this investment do double duty, supporting the immediate moment and setting up a strategic product launch?

Through negotiation, we cut the investment by 40% while adding more value on top, including social support and product placement in the retailer's own promotional materials. We redirected the savings toward launching a new product, and that placement-built momentum straight into the next season, including a 10% increase in the new product's buy year over year.

RESULT: $105K in additional marketing value negotiated

Read more →
RETAIL MARKETING
READ MORE CASE STUDIES

  • “Laura is simply the best and simply gets it. Please know that I’m grateful for all of the work in general to help us win out here in this challenging market place.”

    Sales Manager

  • “Lizzie’s attention to detail, presentation skills and passion are unmatched. Her forecasts were always extremely accurate which made my job easier. She is fun and easy to work with and a true sales leader among her peers.”

    Director of Global Merchandise Planning & Product Development Operations

  • “You have been nothing but patient, kind, and understanding as I took on this beast of a category. You took the time to help us do what was right for the business and I appreciated your background & knowledge to help guide decisions.”

    Merchant, Bass Pro Shops

  • “Laura is professional, responsive, creative, and exceptionally patient. She seemed to read my mind, even when I couldn't always articulate what I was looking for. She always respected my ideas and worked to improve them, and she always really listened to me.”

    Product Design Director

  • “In sales and merchandising, Lizzie brings both strategic vision and tactical excellence. She knows how to analyze a business (or complicated situation), identify opportunities, and execute solutions that drive growth — all with warmth, precision, and insight.”

    Senior Channel Marketing Manager

  • “Lizzie is incredibly kind, smart and thoughtful in her work. She is exceptionally talented when it comes to linking marketing and sell through strategy and doing what is best for the retail partners.”

    Director, Brand Education and Activation

  • “You have a magic touch with PowerPoint. It may not be art in a museum, but it is to me. This is amazing.”

    Senior Analyst, Shopper Insights

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Get in touch

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Fill out the form and let us know how we can help, or email hello@goodstorysales.com