Inventory was tight across the industry, but we were sitting in a stronger position than most. We used that as an opportunity to dig into the P&L to find out where our margin dollars were leaking. One product jumped out. It was underperforming against comparable accounts and dragging the whole line down with it.

Rather than discontinue or work around it, we went back to the product team and rebuilt it: new colorways, a refreshed look, and a next generation version launched alongside an updated pricing model that fixed the margin problem at the source instead of masking it.

RESULT: +2.6% margin dollar growth and +2.9% operation income growth