Taking social media from static to scroll-stopping
The brand had a compelling offering that begged for visual storytelling, but their social media content was infrequent, static, and lacked a cohesive look and voice. We developed an email and social media campaign that brought their story to life through video, interactive content, and channel-specific creative for a more consistent experience that gave the audience more reasons to follow and engage.
We also created flexible templates for social posts and email blasts, making it easy for the team to keep communication steady and on-brand long after the initial campaign. The approach paid off immediately, with explosive growth the first month in social media reach, interactions, and followers, and the ability to post consistently led to steady growth month after month and increased open rates for every email blast.
