Bringing the story to the sales floor
A new product launch was a chance to do more than get product on shelves. The retailer's associates needed to actually understand it, believe in it, and feel confident selling it.
We brought Sales, Product, IT, Marketing/Events and the retailer's own team together to build a live training and Q&A session. We recorded it so associates who couldn't make it live could still get the same experience. The retailer liked it enough to fold it permanently into their footwear associate education, well past the original launch.
